Member in Focus: Preppr.ai
Partners in Wildfire Prevention is a coalition of organizations from various industries, regions, and sectors committed to raising awareness about the growing wildfire crisis and advocating for a coordinated, national response to wildfires. Our broad and diverse membership demonstrates how wildfires are truly a national issue and require a national solution.
To explore how technology is shaping the country’s response to wildfires, Partners in Wildfire Prevention spoke with Justin Snair, CEO of Preppr.ai, an artificial intelligence (AI) powered platform and workspace dedicated to disaster preparedness.
About Preppr.ai
Preppr.ai is an AI technology company that helps communities prepare for a variety of hazards and natural disasters, including fires, floods, hurricanes, pandemics, and cyber-attacks. The company provides three primary products: a document analysis tool, an exercise design tool, and an open-source intelligence gathering tool.
Through conversational AI, the platform guides users by asking and answering questions, while drawing on data from over 100,000 open sources to generate tabletop exercises—discussion-based sessions meant to walk through emergency planning.
Their Work on Wildfire Prevention
Preppr.ai serves a variety of different stakeholders, from health departments and emergency management programs to schools, utility companies, small businesses, and more. The platform collects and processes information from various sources such as paper documents, digital content, AI, and individuals, adapting various types of data to meet user needs.
“We’ve created automations and leveraged AI to reduce the cost of traditional preparedness activities, and we’ve, to a degree, removed the need for some technical expertise. So now, more organizations in a community can prepare than before, whereas their choice was either to be an expert or hire a consultant,” said Snair.
Preppr.ai can be used to support preparedness and prevention efforts for a variety of hazards, including wildfires. Through its collective intelligence platform, individuals can invite others to collaborate on scenarios and share information. Preppr.ai generates insights from this process, while participants benefit by creating and engaging in their own tabletop exercises.
“We’re building a platform that enables people to practice for anything, with or without money, with or without expertise,” said Snair.
What They Support
Accessibility is a priority for Preppr.ai, and the organization is focused on making emergency management exercises faster, less costly, and more widely available to non-traditional emergency management personnel.
“A lot of folks that are responsible for mitigating wildfire may not be in control of the preparedness for that community. So, you’re operating with partners that may not have the ability to prepare effectively, and so we’re working on some collective intelligence tools where people can practice together,” said Snair.
Why They Support the Fix Our Forests Act
Preppr.ai views the Fix Our Forests Act as an important bill to streamline federal forest management and support whole-community preparedness. The organization is especially supportive of the “establishment of fireshed management areas with publicly accessible geospatial data” to provide communities with quality information to make informed decisions.
“When combined with accessible preparedness tools, improved forest management allows entire neighborhoods to build resilience together rather than relying solely on reactive emergency response,” said Snair.
Why Preppr.ai Joined Partners in Wildfire Prevention
As a member of Partners in Wildfire Prevention, Preppr.ai is committed to learning from a variety of stakeholders about the unique needs and challenges related to wildfires and other hazards. They are also focused on creating more resilient communities by shifting to preparedness rather than reactive responses, which the coalition also supports.
“I want every community to be prepared for all hazards, and wildfire is a very big example of that,” said Snair.
